flower growing from cracks in ground

It feels only right to address the elephant in the room and that is COVID-19. Last month we discussed the disruption some businesses were experiencing getting rental equipment due to the Coronavirus, but little did we know what just a few short weeks would bring to our industry nor could we have imagined the huge economic impact it has had and will continue to have on all industries. “Social distancing” has become the new buzzword when talking about any sort of gathering. Nearly all events have been canceled or postponed including weddings and big events. An article published by CNN Business stated that “the going assumption among planners and vendors…is that all weddings otherwise scheduled to take place in the next 60 days are going to be postponed.” For any business 60 days without income is tough, but the problem is that it is just a guestimate on how long it will take to get back to some sort of normalcy. That timeline is fluid and the daily news of the coronavirus and new findings reflects that very fluidity. So how exactly is a small business supposed to make it in such uncertain times? The unfortunate fact of the matter is that some simply won’t be able to overcome it.

While I certainly don’t claim to have all the answers and, frankly, I don’t know any business owner that isn’t concerned about the economic impact on their business (myself included), but what I do know is we’re not going down without a fight. What are some things you can do now to be ready when the business comes back? I do firmly believe business will be back and when it does come, it will be good! Here are a few ways to get your fight started:

  • We all have projects that we never seem to have time to get done because we were too busy with our businesses. You may never get such a slow time in your business again, so take advantage of it and do all the reorganization, cleaning and inventory.

  • Practice social distancing, but keep marketing personal by doing a direct mail campaign by good ole’ snail mail. Something fun in the mailbox is a welcome relief and nice little break from the 24/7 news coverage.

  • Work with brides and planners to help them choose the next best date for weddings and events. Give them first priority when things do settle down.

Bottom line, all we can do is stay positive, follow CDC and state guidance, and be ready to roll when business does come back. When you are ready McCourt Manufacturing is here for all of your table, chair and hospitality needs. We’re all in this together.

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McCourt Manufacturing 
1001 North 3rd St 
Fort Smith, AR 72901